Social Network and Business

Businesses use the widespread use of social network sites more often along with other sharing software and websites on the internet according to this research. The research provided that 60% of the 537 surveyed users used social-networking sites at work, while 85% used other sharing software such as IM. Moreove, more than half of them use file sharing for business purposes and one-third uses video and music sharing. With this widespread usage, the risks involved in malware have become a serious challenge to internet users. Twitter has become the one of the major paths at which malware is send to users to be downloaded.This has lead Nazario to believe that "Any social media where you do have a lot of eyeballs is a direct distribution channel for malware".

Zynga uses the social networking sites to reach as many customers possible due to the fact that social networks are used daily. It becomes easy to set up an account when organizations have linked their registration forms to facebook. In this way, customers could create an account using their existing facebook account since most registration information on their facebook page is true. This prevents the opening of fake and multuple accounts on Zynga.

http://gigaom.com/cloud/does-zynga-need-to-compete-with-facebook-on-infrastructure/